Phase 3 – Observe

6 Thinking Hats

Description

This method is a kind of group discussion or role play. Each participant takes a different role in this method which is symbolized through different “thinking hats”. Each hat corresponds to a certain characteristic way of thinking or a viewpoint, whereby an efficient discussion or exchange about a target is to be achieved and at the same time no point of view should be disregarded. In this way, it is easy to get different perspectives for an existing problem or to optimize an existing solution.

 

Main purpose: Generate new ideas with a constructive discussion

Level of difficulty: Moderate

Duration: 40-80 minutes

Means of use: Analog

Required material: Pen and paper, empty wall, post-its, 6 different colored hats or something similar

Mainly used in phase: Ideate

 

Hats:

Factual – Hat:

  • Focus on analytical thinking and facts.
  • Objective attitude.
  • Focus on gathering informations without placing a value on the informations. Gather objective facts and data and ignore personal opinions.

Emotional – Hat:

  • Focus on feelings and opinions.
  • Subjective attitude.
  • Focus only on emotions like anger, happiness, doubt, fear and all others. Focus on both, positive and negative feelings. Don’t “think” about everything, just say what you feel.

Logical – Hat: 

  • Focus on optimistic thinking and think about the possible best-case scenario.
  • Speculative attitude.
  • Focus on objective, but positive thinking. Try to find chances and make realistic hope. Positive aspects out of a objective view without personal feelings.

Cautious – Hat:

  • Focus on risk assessment, problems, skepticism, criticism and fears.
  • Objective attitude.
  • Focus on the objective negative aspects. This includes all factual arguments against the project.

Out of the box – Hat:

  • Focus on creative and associative thinking.
  • Constructive attitude.
  • Focus on creative ideas and possible alternatives. Try to use different methods or techniques to get different opinions and provoke the discussion.

Management – Hat:

  • Focus on ordering, moderating thinking and keep an overview of the processes.
  • Big picture attitude.
  • Management always has to keep the control over the whole thinking process. Summarize events and make decisions.

Steps:

1

Distribute a hat or something similar to each participant so everyone gets a specific role.

2

Each participant is now in the role they were given. They shall act and stay in their roll till the end of the discussion.

3

The moderator now give introductions with the main topic and the task. Every participant now says what he has to say under the respective hat to the task. Write down every statement and pin it on the a wall.

4

After the discussion comes to an end, switch the hats and start the discussion again.

 

Posted by tim in Phase 3 - Observe, Phase 5 - Ideate, 0 comments

Shadowing

Description

Shadowing is to observe a person without interacting whit this person in any way to not interrupt the natural behavior. The observer acts like the shadow of a typical customer or any other important person for your service or product.

 

Main purpose: Gain inside information of customers behavior and needs.

Level of difficulty: Hard

Duration: 1+ Days

Means of use: Analog

Required material: Pen and paper for documentation (maybe clipboard), camera (if needed)

Mainly used in phase: Ideate

 

Steps:

1

Find out the right venue and person(s) to follow which fits best for your product or service.

2

Get unrestricted access to everything important of the observed person(s) and venue. Try to involve a third person if possible for proper permissions.

3

Make the observed person(s) feel as safe and comfortable as possible so they can act like usual. Try to hold a positive relation to the observed person(s) the whole shadowing period.

4

Follow the person as closely as possible over a set period of time and write down and, if possible, make photos of every step the person does. Ask questions about everything the person does to get a full documentation about the behavior of the observed person.

5

At the end of each day of shadowing, write down a recap of everything that happened. Document the different actions and choices the person did and add notes to the documentation.

6

Analyze the documentation and, if made, pictures. Try to find out, which services or products could make things more easy in the behavior of the observed person(s).

Posted by tim in Phase 3 - Observe, Phase 5 - Ideate, 0 comments

Scaling Plan

Description

The Scaling Plan is a framework to structure conversations with all your co-workers. Like the name says, it is to scale up your business to an extension of your work to reach bigger population. There are many ways to scale up your business. This plan helps you to keep a clear focus and share your vision. It aims to stimulate a conversation with important stakeholder or funders.

 

Main purpose: Stimulating of conversations

Level of difficulty: Moderate

Duration: 60-120 minutes

Means of use: Analog + Digital

Required material: Scaling Plan template, pen,

Download Scaling Plan template here by nesta

Mainly used in phase: Define Point of View

 

Steps:

1

Starting with the “Know How” topic, go through the questions and be as self-critical as possible. Also try to be honest with yourself and answer every question with factual data.

2

Look at your filled Scaling Plan and analyze it to get an accurate picture of your current situation and readiness to scale.

Posted by tim in Phase 3 - Observe, Phase 4 - Define Point of View, 0 comments

Business Plan

Description

A Business Plan shows the whole strategy of those things you wanna do in your business. It is often used to show stakeholders and funders how your ideas will be implemented with all financial and operational details. It is often used by founders.

 

Main purpose: Structured plan of your business strategy

Level of difficulty: Moderate

Duration: Long-term project

Means of use: Analog + Digital

Required material: Business Plan template, pen,

Download Business Plan template here by nesta

Mainly used in phase: Define Point of View

 

Steps:

1

Look at the template and start with filling out the overview of your business. In this topic, write down the main idea of your service or product and it’s marked. (Try not to think much about what to write, you can always change things here)

2

Continue to sales and marketing heading and fill it out. Follow the arrows till you reach the last one (Finances). After the first draft, it is more easy to fill out the Executive summary.

Repeat this draft till you don’t need to change anything and feel safe about your business plan.

Posted by tim in Phase 3 - Observe, Phase 4 - Define Point of View, Phase 8 - Build Business Model, 0 comments

Bodystorming

Description

Bodystorming is a creative method that uses the human body and the spatial environment for the design process. In addition to brainstorming, the method primarily aims for immediate testing. The idea generation process can be enormously enriched qualitatively and quantitatively.

An existing problem should be solved playfully and experimentally. A group of people playfully enter a readjusted scene for which an artifact or technical solution is to be developed. In this way, the necessary properties of the future solution should be better understood.

 

Main purpose: Generate and test new ideas in a group

Level of difficulty: Easy

Duration: 20-60 minutes

Means of use: Analog

Required material: Large cards, pen

Mainly used in phase: Ideate, Test

 

Steps:

1

Starting with a preliminary observation and documentation where interesting phenomena are selected and edited into readable design questions. A design question should represent the phenomenon as experiences, practices of the user or a problem in the events.

2

Chose a location wich is resemble or similar enough to the original environment.

3

Chose groups of four to eight people. Everyone needs to have a role, technical functions, systems or equipments. Role allocation can be done by creating props, including large cards that identify roles. Create thought-bubble cards wich include thoughts vs. saying or doing.

4

Have a narrator who explains things to participants. The narrator is able to pretend it is like a TV show and he can use a controller to stop play, rewind, or fast-forward.

5

Let the group work through its presentation. Try to approach the team with some improvisation help like “Yes, and…”.

6

Perform some skits showing a before and after service scenario.

7

Based on the discussion, let the group write down ideas as scenarios, depicting the user, a problem and solution to problem in a story-like format.

 

 


Posted by tim in Phase 2 - Understand, Phase 3 - Observe, Phase 5 - Ideate, Phase 7 - Test, 0 comments

Blue Print

Description

Blue Print

A Blueprint provides an overview of the activities of an organization, such as key activities, products, services, and points of interaction with the intended audience, stakeholders and beneficiaries. Blueprints help clarity how important resources can be reused or recycled, and what new resources are needed. They also give a sense of the overall impact your activities might have. This is highly useful when trying to plan or improve your work.

 

Main purpose: Understand and plan how an operation may work

Level of difficulty: Moderate

Duration: 30 – 90 minutes

Means of use: Analog + Digital

Required material: Blue print template, pen and paper
Download Blueprint template here by nesta at “Development Impact & You”

Mainly used in phase: Understand, Observe

 

Steps:

1

Print out a large blue print template and use post-its in order to add entries to it.

2

You can start creating a Blueprint at any point on the worksheet, by filling out key aspects of the interactions between your organisation and its audience or other beneficiaries.

3

The external activities are found at the top half of the worksheet. Note how interactions with the customer may look like and what resources can be used. How will the people react?

4

Note what internal activities are needed by the organization to enable the corresponding external activities. Who does what and why in this moment? How will the team feel? What do they need to do their job?

5

From left to right the colums indicate proceeding possible stages of your operation. Try to take into account to progress of the placing the post-its on the right. You may change the title of the columns in order to suit your operation best.

 

Posted by J M in Phase 3 - Observe, 0 comments